Friday 30 March 2012

The Viral Video Formula Tips



Tip 1 - V = Video Quality. There are 3 aspects to video quality:

1. Clear and sharp video quality,
2. Quality lighting for your videos.
2. Sound quality. Use micks and or quiet area.


Tip 2 - I = Invoke Emotion

What ever your message is be sure to invoke emotion. Emotion is the catalyst that makes people connect with a video or channel on YouTube. Look at the top viewed YouTube videos of all time and see what they have in common. These videos are in different genres but they all create emotion.

Emotion connects people to your video and to you. It drives people to want more and to take action.

Give your viewer permission to be emotional. The most powerful way to do this is by giving  emotion in your video. By doing this, your videos will go Viral.


 Tip 3: E = Engage

If you want to have a very popular or a viral video on YouTube, your videos must be engaging. Here are some tips to engage your audience in a video.

1. Have an eye catching background for your video, some thing that grab their attention.

2. Be different, be your self and grab attention in the first 15-30 seconds

3. Shift views, zoom, pan, or other visual change every 30-40 seconds.

Grabbing your viewer's attention is important but engaging your viewer means grabbing it AND then keeping it. There are lots of ways to do this. Play with some and watch your YouTube video views skyrocket.



 Tip 4: W = Witty

People love fun/humor. Even more, they like humor in the YouTube videos they watch. And what do people enjoy sharing with their friends? Light hearted, funny videos.

We are not comedians, we are internet marketing experts and within that arena is YouTube. Since we were afraid to be "funny" on purpose, we decided to see how un-witty we could be...




 Tip 5: F = Fast.


We live in a world of instant gratification. People don't have the time and attention to sit and watch a 15 minute video.

To get more views, have videos spread more evenly, and have your videos shared more often... make them short and easy to consume, and easy for people to share with friends.

If you have a lot to say, break it down into smaller videos. This is good for videos online because it is easier to consume. Plus, if someone watches two shorter videos, that's 2 views over one. Hope that tip helps.


 Tip 6: U = Unique

You are unique so make sure your videos on YouTube are also unique.
Don't be scripted, planned, and boring.
Don't do what everyone else does in their YouTube videos.
Most people don't get a lot of views so WHY copy them.

Be yourself. People will relate to you more. Also, be different. If everyone else in your industry is super serious, wears suits, and talks like a speaker on stage then you could try telling jokes, wearing shorts, and talking to people like a friend. Ask questions when posable in your video presentation this gets attention.

In your YouTube videos, you can also be in unique locations when shooting your video.

Anything you can do to be unique will help your video go viral.


 Tip 7: E = Effects


There are 3 types of video effects:

1. Video Effects - These are things like text, animation, logos, green screen usage, integrating PowerPoint.

2. Audio Effects - Music, sound effects, noises, or static.

3. YouTube Effects - Annotations to subscribe to the channel or leads to another video, a playlist, or your channel home page (get more views). If you aren't using these basic YouTube features, then you aren't setting yourself up to get more YouTube Views.




Effects are a great way to enhance your video on YouTube and help to make it more interesting for people which gives it the opportunity to become a viral video.

 Tip 8: L = Laser Focused
Be laser focused and your topic. People want to share focused messages with their friends, not videos where you ramble about 30 different things.

Be laser focused on delivering value as quickly and as efficiently as you can. This is an important key for making videos go Viral.

Follow these  "Tips" to create videos for YouTube and other online sites that have a great chance at getting popular and even going viral.

I have implemented the "Tips" strategy and immediately noticed results, having multiple videos reach 10,000+ views in just a couple months.

Don't forget the more Subscriber you have the more Views you will have on you videos and the greater possibility of a Viral video.
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